Why Vyuha

Built for teams that answer for public perception.

Most listening tools were built to count mentions for marketers. Vyuha was built for control rooms, communications units and boards, where a missed signal has consequences and every action must be defensible.

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Six reasons

What sets Vyuha apart.

The complete picture, without sampling

On the subjects you track, Vyuha collects the public conversation in full rather than sampling a slice. A small thread in one district is not averaged away by the national volume.

  • Every public mention on registered subjects
  • Regional and low-volume signals preserved
  • Coverage you can describe honestly to your leadership

Regional and language depth

Monitoring, sentiment and written summaries in English, Hindi, Gujarati and 20+ languages, including mixed-script posts, with regional sources added during onboarding. Global sources, regional depth.

  • Vernacular outlets and local feeds included
  • Country, state, city and district views
  • Additional languages on request

Merdot 1.0 analysis and drafting

Merdot 1.0, Merdot's own model, reads tone and stance the way an analyst would, writes the daily read in plain language and drafts responses from your approved facts.

  • Written reads, not dashboards to decode
  • Context-aware sentiment across languages
  • Drafts grounded in your own positions

Evidence you can stand behind

Every summary points back to its sources. Evidence Packs bundle posts, transcripts and timelines into hashed, chain-of-custody records for legal, regulators and boards.

  • Hashed bundles; any later change is detectable
  • Chain of custody from capture to export
  • Formats suited to legal and regulatory use

Human approval on every action

Vyuha drafts; a named person approves. Nothing is posted or sent automatically, on any plan, and every outbound action carries an approval record and an audit trail.

  • No automated posting, by design
  • Configurable approval chains
  • Full audit trail for administrators

Expert onboarding and support

Every deployment is set up by people who understand your domain: sources configured for your regions, analysts and approvers trained, and regional support for the life of the engagement.

  • Source configuration for your geography
  • Training for analysts and approvers
  • Regional support, unlimited users on every plan

The result

What our customers get.

  1. Earlier warning

    Hours or days of lead time on issues that used to arrive as a phone call.

  2. Clearer decisions

    A written read with evidence replaces a scramble.

  3. Accountable action

    Every response is approved and recorded.

  4. Public trust

    Public sources only, no profiling, clear responsible-use rules.

FAQ

Frequently asked questions

How is Vyuha different from a social-media dashboard?

A dashboard counts mentions. Vyuha reads them, writes the summary, shows who is driving the narrative, preserves the evidence and gives you a desk to respond from, with a named approver on every action.

What is Merdot 1.0?

Merdot 1.0 is Merdot's own model. It reads tone, stance and intent across languages, writes plain-language reads and drafts responses from your approved facts.

Do you sample the data?

Not on the subjects you track. Once a topic is registered, Vyuha collects the public conversation on it in full.

Is there a limit on users?

No. Every plan includes unlimited users with role-based access.

See what is being said. Then decide.

Request access and a person at Merdot will set up a walkthrough on your own topics, in your own languages.

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Or write to contact@merdot.com