Campaign Mode
Tracking organised around your issues, candidates and opponents.
Industries / Political organisations
Narrative intelligence for parties and political organisations.
Parties, campaigns and political foundations use Vyuha to understand issue ownership, track opponent narratives and run a disciplined rapid-response operation, between elections and during them.
Top use cases
What teams use Vyuha for.
Issue ownership tracking
Which side owns each issue in each region, and how that is moving.
Opponent narrative watch
The lines your opponents are pushing, and which ones are starting to stick.
Leader and spokesperson coverage
How public figures in your organisation are discussed across social, news and video.
Election war room
Campaign Mode with daily scorecards, rapid response and district views.
Between-election listening
Keep a continuous read on public concerns so the next platform is built on evidence.
How Vyuha helps
The capabilities that do the work.
Benchmarking
Share of voice and tone against rival organisations, by region and language.
Actor Graph
Who is amplifying a line and whether it is organic or coordinated.
Geo Command
Constituency and district views for field coordination.
Response Desk
Drafts from approved positions; a named person approves each send.
Written scorecards
Daily reads written by Merdot 1.0 for the leadership.
Outcomes
What changes.
Evidence-led strategy
Issue priorities are set on what the public is actually saying.
Disciplined response
Rebuttals go out fast, from approved facts, with a record.
Regional insight
Field teams know their own area's conversation, in its language.
No surprises
Attack lines are visible while there is time to answer.
FAQ
Frequently asked questions
Does Vyuha profile voters?
No. Vyuha tracks issues, narratives and public actors. It does not profile private individuals or infer demographic attributes.
Can we use Vyuha only during elections?
Yes. Campaign Mode supports time-boxed deployments. Many organisations keep a Core plan between elections and step up to Command for the campaign.
How do you handle conflicts between rival organisations?
Each customer's workspace is isolated. We apply conflict rules on request and discuss them openly during scoping.
Can it post automatically?
No. Every outbound action requires approval by a named person. This applies to every plan.
See what is being said. Then decide.
Request access and a person at Merdot will set up a walkthrough on your own topics, in your own languages.
Or write to contact@merdot.com