Campaign Mode
Tracking organised around your issues, your candidates and your opponents, with daily scorecards.
Solutions / Campaigns and elections
Own the narrative on the issues that decide the outcome.
Campaign teams use Vyuha to track issue ownership, opponent narratives and regional momentum day by day, and to run a rapid-response desk where every message is approved before it goes out.
Top use cases
What teams use Vyuha for.
Issue ownership
See which side owns each issue in each region, and how that ownership is moving week by week.
Opponent narrative tracking
Watch the lines your opponents are pushing, where they are landing and which are starting to stick.
Rapid response
Draft rebuttals and clarifications from your approved positions and route them through an approval queue.
Regional momentum
District-level reads so that field teams know what is being said in their own area, in the local language.
Debate and event monitoring
Live conversation through a debate, a rally or a result night, with alerts on the moments that move opinion.
How Vyuha helps
The capabilities that do the work.
Benchmarking
Share of voice and tone against rival campaigns, by issue, region and language.
Actor Graph
Who is amplifying a line, and whether it is organic or coordinated.
Geo Command
Constituency and district views for field coordination.
Response Desk
Drafts from approved positions; a named person approves each send.
Early Warning
The first sign of an attack line or a viral claim, with the reason written down.
Outcomes
What changes.
Daily clarity
The war room starts each day with a written scorecard, not a debate about data.
Faster, safer response
Rebuttals go out in minutes, from approved facts, with an approval record.
Better resource allocation
Effort moves to the issues and regions where the gap is real.
No surprises
Attack lines are visible while there is still time to answer them.
FAQ
Frequently asked questions
Can Vyuha be deployed for a single election?
Yes. Campaign Mode supports time-boxed deployments with onboarding, source configuration and regional support for the duration of the campaign.
Does Vyuha profile voters?
No. Vyuha tracks issues, narratives and public actors. It does not profile private individuals or infer demographic attributes.
Can we post responses automatically?
No. Response Desk drafts; a named person approves. This is by design and applies to every plan.
Do you work with more than one campaign in a race?
Each customer's workspace is isolated. We apply conflict rules on request and discuss them openly during scoping.
Run the war room on evidence.
Request access and a person at Merdot will set up a walkthrough on your own topics, in your own languages.
Or write to contact@merdot.com