Corporate Desk
Brand, executive and product tracking against a peer set with quarterly reputation reporting.
Solutions / Corporate reputation
Protect the brand, the leadership and the licence to operate.
Corporate communications teams use Vyuha to track the company, its executives and its products against named competitors, catch a hostile thread while it is small and hand leadership a read they can act on.
Top use cases
What teams use Vyuha for.
Brand and executive reputation
Continuous tracking of the company and its leadership across social, news and video, with tone and driver analysis.
Competitive benchmarking
Share of voice and sentiment against named competitors, by issue, region and language.
Product and service issues
Catch a defect, outage or service complaint while it is a handful of posts, and measure the recovery.
Investor and regulatory sensitivity
Disclosure-sensitive alerts for listed and regulated companies, with evidence attached.
Launch and campaign measurement
Measure a launch against the competitor launch it is fighting for attention.
How Vyuha helps
The capabilities that do the work.
Benchmarking
Fair, like-for-like comparison against competitors in every region you operate in.
Early Warning
The first sign of a hostile thread, with the reason written down.
Media monitoring
News and transcribed video alongside social, with regional outlets included.
Evidence Packs
Hashed bundles for legal, compliance and the board.
Response Desk
Holding lines drafted from approved positions; communications and legal approve.
Outcomes
What changes.
Fewer surprises
Issues reach leadership from Vyuha before they reach them from a journalist.
Measured reputation
A consistent method for reporting reputation trend to the board.
Coordinated response
Communications, legal and customer teams work from one picture.
Evidence for counsel
Public evidence preserved in a form legal can rely on.
FAQ
Frequently asked questions
Can Vyuha monitor our executives by name?
Yes, as public figures in their corporate role. Vyuha tracks the public conversation about them and does not profile private individuals.
How does Vyuha compare with a clipping service?
A clipping service delivers links. Vyuha delivers a written read across social, news and video, with tone, drivers, benchmarks and evidence, and a desk to respond from.
Can several business units share a deployment?
Yes. Separate workspaces per unit with shared views where needed, all under role-based access and a common audit trail.
Do you support customers outside India?
Yes. Coverage is global with regional depth, and per-region data residency is available on request.
See what is being said. Then decide.
Request access and a person at Merdot will set up a walkthrough on your own topics, in your own languages.
Or write to contact@merdot.com