Product / Benchmarking

Know exactly where you stand.

Vyuha benchmarks your organisation against the peers, competitors and rivals you are measured against, on the same subjects, in the same regions, with the same method, so the comparison is fair and the trend is real.

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What it does

Side-by-side, on your terms.

Peer sets you define

Choose the competitors, rival parties, peer departments or comparable agencies you want to be measured against.

Share of voice and tone

See who owns a conversation, in which regions and languages, and whether that share is favourable or hostile.

Issue-level comparison

Compare not just overall volume but the specific themes associated with each name, so you know where you win and where you lose.

Momentum, not snapshots

Track how the gap between you and a peer is moving week on week, and which events moved it.

Audience overlap

Understand which communities talk about both you and a competitor, and which voices carry weight in each.

Board-ready output

Benchmark summaries are written for the audience that asks 'how are we doing', with the evidence one click away.

Use cases

Who benchmarks with Vyuha.

  1. Corporate communications

    Report share of voice and reputation trend against named competitors every quarter with a consistent method.

  2. Political organisations

    Compare narrative ownership on the issues that decide an election, by region and language.

  3. Government departments

    See how your department's schemes are discussed relative to comparable programmes elsewhere.

  4. Agencies

    Give every client a defensible before-and-after on the work you did for them.

  5. Brand teams

    Track a launch against the competitor launch it is fighting for attention.

Outcomes

What benchmarking changes.

  1. Honest self-assessment

    A fair comparison replaces anecdote in leadership reviews.

  2. Sharper priorities

    Effort moves to the issues and regions where the gap is real.

  3. Proof of impact

    Communications work is measured on movement, not activity.

  4. Early competitive warning

    A rival's rising narrative is visible while there is still time to answer it.

FAQ

Frequently asked questions

How many peers can I benchmark against?

Peer sets are configured per workspace. Core plans include a small peer set; Analyze and Command plans allow larger and multiple peer sets. Ask us for the numbers that fit your scope.

Is the comparison fair across languages?

Yes. The same collection and classification method is applied to every name in a peer set, in every language you track, so the comparison is like for like.

Can I benchmark issues rather than organisations?

Yes. Peer sets can be built around issues, campaigns or slogans as well as organisations and people.

How far back does benchmark history go?

History begins when a peer set is registered and is retained according to your plan. Historical backfill on public sources is available on request.

See what is being said. Then decide.

Request access and a person at Merdot will set up a walkthrough on your own topics, in your own languages.

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Or write to contact@merdot.com