Industries / Media

Narrative intelligence for newsrooms, broadcasters and publishers.

Media organisations use Vyuha to spot stories as they form, verify claims with provenance, understand their own coverage against competitors and protect the reputation of their titles and journalists.

Top use cases

What teams use Vyuha for.

  1. Story detection

    See a narrative forming across platforms and languages before it becomes a trending topic.

  2. Verification support

    Trace a claim's first appearance and spread path, with evidence preserved as captured.

  3. Coverage benchmarking

    Share of voice and tone for your titles against competitors, by beat and region.

  4. Audience understanding

    What your audience cares about, in the language they use, by region.

  5. Title and journalist reputation

    How your brands and public-facing journalists are discussed, and early warning on hostile campaigns.

How Vyuha helps

The capabilities that do the work.

Social listening

Complete monitoring on the beats and subjects you register.

Actor Graph

Who is driving a story, and whether the push is organic or coordinated.

Evidence Packs

Hashed, chain-of-custody bundles for editorial and legal.

Benchmarking

Like-for-like comparison against competing titles.

Video transcription

Public video searchable and quotable in the original language.

Written briefs

Merdot 1.0 writes the morning read for the newsdesk.

Outcomes

What changes.

  1. Earlier stories

    The newsdesk sees a narrative forming before the competition.

  2. Safer verification

    Claims are traced to source with provenance attached.

  3. Competitive clarity

    Editors know where their coverage leads and where it lags.

  4. Protected journalists

    Hostile campaigns are visible early, with evidence.

FAQ

Frequently asked questions

Can Vyuha be used for newsgathering?

Yes, on public sources, with provenance attached to every item. Editorial judgement remains with the newsroom.

Does Vyuha replace a verification desk?

No. It supports one by tracing claims to source and preserving evidence. Decisions stay with your editors.

Can several titles share a deployment?

Yes. Separate workspaces per title with shared views where needed.

Is video coverage limited to YouTube?

Vyuha transcribes public video from YouTube and news channels' published clips. Off-air broadcast capture is not included.

See what is being said. Then decide.

Request access and a person at Merdot will set up a walkthrough on your own topics, in your own languages.

Or write to contact@merdot.com